Deemed the Vybz Kartel of fashion, Aura Koutura is a cutting-edge fashion brand dedicated to delivering innovative, high-quality apparel that combines contemporary design with sustainability.

Founded in 2022, the brand has quickly positioned itself as a trendsetter in the fashion industry, known for its unique style, unpredictability and versatility.

 Mission

“At Aura Koutura, our mission is to redefine fashion by creating timeless, high-quality apparel that celebrates individuality and culture while championing sustainability. we are committed to innovating with purpose, crafting each piece with care, and inspiring our community to embrace style and culture”.

 Our Vision

“To revolutionize the fashion industry by merging innovative designs with Jamaican culture while empowering individuals to express their unique identity.”

Bashment House is the ultimate fashion destination under the iconic brand Aura Koutura, bringing bold, trendsetting designs to life. Home to the exclusive clothing line “Dis is Dancehall,” this collection draws inspiration from the legendary career of Dancehall icon Vybz Kartel.

“Dis is Dancehall” is a tribute to the raw energy, cultural pride, and lyrical genius that define Kartel’s influence. Each piece captures the essence of Dancehall’s vibrant lifestyle, from edgy streetwear to statement pieces that echo the Gaza movement.

Step into Bashment House and wear the heartbeat of the culture—this is Dancehall fashion, reimagined.