Essentials by Renae Myrie: Elevating Natural Beauty

Essentials by Renae Myrie is a sole proprietorship specializing in premium, all-natural hair care, skin care, and essential oil perfumes. With a steadfast commitment to quality, our brand harnesses the power of organic ingredients to deliver products that not only work wonders but also promote environmental sustainability. Every item we create is thoughtfully crafted to enhance your beauty routine, giving you luxurious results while honoring the planet we all share.

Mission:
Our mission is to provide high-quality, natural beauty and wellness products that elevate personal care routines with both luxury and efficacy, helping you look and feel your best while staying true to your values. 🌟

Vision:
To become a trailblazer in the natural beauty industry, known for our innovative, premium products that inspire a shift toward cleaner, more sustainable options. We aim to inspire people to embrace the power of nature and actively contribute to the fight against cancer by making conscious choices in the products they use. 💚

Aura Koutura: Redefining Fashion with Purpose.

Deemed the “Vybz Kartel of fashion,” Aura Koutura is a groundbreaking brand that blends contemporary design with sustainability, offering high-quality apparel that pushes boundaries and sets trends. Founded in 2022, Aura Koutura quickly earned a reputation for its unique, unpredictable style and versatility, making waves in the fashion world.

Mission: At Aura Koutura, our mission is to redefine fashion by creating timeless, high-quality apparel that celebrates individuality, culture, and sustainability. We’re dedicated to crafting each piece with care, infusing innovation with purpose, and inspiring our community to express their unique identity through style. 🌍👑

Vision: To revolutionize the fashion industry by merging innovative designs with Jamaican culture while empowering individuals to embrace their true selves, showcasing authenticity and creativity in every piece we create. 🌟💥

Bashment House is the premier destination under the fashion-forward brand Aura Koutura, where cutting-edge style seamlessly merges with cultural expression. This online store is a vibrant celebration of individuality and urban flair, designed for those who dare to stand out and make a statement.

At Bashment House, we believe that fashion is more than just clothing; it’s a powerful form of self-expression. Known for our unique ability to blend bold designs with authentic street vibes, we cater to trendsetters who embrace their roots while pushing the boundaries of contemporary style.

Collections:

• “Dis is Dancehall”: This exclusive collection pays homage to the rich heritage of dancehall culture, featuring vibrant colors, eye-catching prints, and innovative silhouettes that capture the energy and spirit of the streets.
• “Puckish”: From striking outerwear to stylish accessories, our collections are designed for versatility, allowing you to mix and match to create looks that resonate with your personal style.

Target Audience:
Bashment House is for the bold, the fearless, and the culturally aware. Our customers range from fashion enthusiasts to trendsetters, all seeking pieces that reflect their unique identities and lifestyles. Whether you’re hitting the streets, attending a festival, or simply expressing yourself in your everyday life, Bashment House is your go-to fashion source.

Unique Features:

• Cultural Fusion: Each piece in our collection tells a story, fusing contemporary fashion with cultural elements that resonate deeply with our community.
• Quality Craftsmanship: We prioritize quality in every design, ensuring that each item is crafted with care and attention to detail, allowing you to wear your style with confidence.
• Limited Editions: Many of our collections are produced in limited quantities, providing our customers with exclusive pieces that stand out in any crowd.

Community and Lifestyle:
Bashment House is not just a store; it’s a lifestyle. We foster a community that thrives on creativity and self-expression. Through collaborations, events, and social initiatives, we aim to uplift and empower individuals to embrace their true selves while celebrating the rich tapestry of modern culture.

Discover your rhythm and elevate your wardrobe at Bashment House by Aura Koutura. Here, style meets substance, and every piece invites you to step into the spotlight. Whether you’re making waves at an event or turning heads on the daily, Bashment House is your ultimate fashion destination—where your individuality shines through in every outfit. Join us and redefine what it means to express yourself through fashion.

Puckish by Aura Koutura is a playful yet sophisticated lingerie brand that embodies the spirit of confidence, allure, and fun. With a commitment to celebrating individuality and femininity, Puckish offers a curated collection of lingerie that blends luxurious fabrics, innovative designs, and a touch of whimsy.

With Puckish, our mission is to empower individuals to embrace their unique beauty and express their personality through exquisite lingerie. We believe that every piece should not only enhance confidence but also evoke joy and playfulness.

Design Philosophy:
Puckish designs are characterized by:

• Bold Colors and Patterns: Our collections feature vibrant hues and playful prints that reflect a sense of adventure and creativity, perfect for the modern woman who isn’t afraid to stand out.
• High-Quality Materials: We source the finest fabrics, ensuring comfort, durability, and a luxurious feel against the skin. Each piece is crafted to provide both support and style.
• Innovative Cuts: Our designs combine contemporary silhouettes with classic elements. From delicate lace to modern bralettes, each piece is thoughtfully constructed to flatter all body types.

Product Range:
Puckish offers a diverse selection of lingerie, including:

• Brassieres: From everyday comfort to statement pieces, our bras provide the perfect fit and support.
• Panties: A variety of styles, including thongs and boyshorts, designed for ultimate comfort and style.

Target Audience:
Puckish by Aura Koutura caters to the playful, confident woman, aged 18-45, who values quality, uniqueness, and self-expression. Our customers appreciate the art of lingerie and seek pieces that resonate with their personality.

Brand Values:

• Empowerment: We celebrate all body types and strive to promote body positivity through our designs.
• Sustainability: Puckish is committed to ethical practices, using eco-friendly materials and responsible production methods wherever possible.
• Community: We believe in fostering a community of individuals who support and uplift one another. Our brand encourages conversations about self-love and confidence.

Puckish by Aura Koutura is more than just a lingerie brand; it’s a celebration of individuality and the playful spirit of femininity. With each piece, we invite our customers to explore their own unique style and express their confidence, making every day a special occasion. Embrace your inner allure with Puckish—where luxury meets playfulness.

“Dis is Dancehall” is an exclusive fashion collection inspired by the vibrant and dynamic culture of dancehall, brought to you by Aura Koutura and can be ordered at Bashment House. This collection pays homage to the legendary Vybz Kartel and the rich heritage of dancehall music and lifestyle, blending contemporary fashion with authentic street vibes. Each piece is designed to encapsulate the energy, spirit, and essence of dancehall culture, making it a must-have for anyone looking to make a bold statement.

Design Inspiration:
Drawing inspiration from the pulsating beats and colorful aesthetics of dancehall, “Dis is Dancehall” features:

• Vibrant Colors: Bold hues that reflect the lively spirit of the streets, ensuring you stand out in any crowd.
• Eye-Catching Prints: Unique patterns inspired by iconic dancehall imagery, graffiti art, and cultural motifs, each telling a story of resilience and creativity.
• Innovative Silhouettes: Modern cuts that combine comfort and style, allowing for freedom of movement whether you’re on the dance floor or out in the city.

Key Pieces:

• Statement Tops: From crop tops adorned with striking graphics that capture the essence of dancehall culture, these tops are perfect for layering or wearing solo.
• Stylish Bottoms: High-waisted shorts, joggers, and skirts that offer both comfort and flair, designed to complement any outfit and allow for effortless style.

Target Audience:
“Dis is Dancehall” is designed for the bold and confident individual who embraces their unique style and loves to express themselves through fashion. Whether you’re a dancehall aficionado, a festival-goer, or someone looking to elevate their streetwear game, this collection speaks to a diverse range of fashion enthusiasts.

Cultural Significance:
More than just clothing, “Dis is Dancehall” is a celebration of the culture that has shaped the lives of many. Each piece encourages wearers to connect with the rich history of dancehall music and the stories of its artists, particularly the influence of Vybz Kartel. This collection aims to inspire pride in cultural heritage and create a sense of community among those who wear it.

Step into the spotlight with “Dis is Dancehall” at Bashment House, where each piece invites you to embrace the vibrant energy of dancehall culture. This exclusive collection is not just about fashion; it’s about making a statement, celebrating individuality, and honoring the roots of a movement that continues to inspire. Discover your rhythm, express your style, and show the world that you are part of the dancehall legacy.

Renae Myrie

Founder & CEO

Creating luxurious scents and Avant Garde fashion for the modern woman.

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Derron Baker

Chief Photographer

Photography Specialist

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Christopher Granston

Creative Director

Founder of Impetus Creations, Co-founder of Tree-A-Life. Creative Specialist.

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